I’ve been working in social for 6 years. I’m passionate about film photography, sustainable fashion, surfing, yoga, and exploring the world.

My professional background started as a social media manager in New York City, specializing in organic content. I quickly shifted solely to paid social.

I believe I stand out from other paid media managers due to my ability to focus on creative-forward advertising due to my photography and organic content background. I create all my own strategic briefs to my graphic designers and video editors in order to craft the perfect ad creative for my strategy. Another key difference is my willingness to consult on Instagram follower strategies through my uniquely created paid social tactics to achieve certain follower results.

Overall, my key strength is driving hotel bookings and revenue. My results generate a minimum of a 14 ROAS.